Trade Fairs
are important for promoting business and trade in a particular locality. It is
the type of marketing instrument which has a wide range of functions. It helps
in cultivating and developing customer relations. Trade fairs from a different
country help to promote the working culture and introduce different items to
local people. It functions as the market research instrument and test markets for
new products. It is the best medium to increase public awareness of a company
and analyze the market situation. The base set in these trade fairs will
prepare the ground for selling the products. Competitors gain an overview of
other companies and often a visit to a trade fair is all that is needed at an
early stage.
Description
Thai Trade Exhibition is the continuation of
trade fairs taking place in GCC countries. This event is held every year by
Vega Intertrade & Exhibition Co. Ltd. TTE. The fair is scheduled in
November and more than 100 companies will be participating at the event. This
year again the fair is back in UAE and it’s going to be much grander this year
as compared to the last year. Last year more than 20,000 visitors participated
in the meet and generated nearly OMR11.5 million in revenue. This year the
number of businesses is going to be higher. The Thai SMEs and entrepreneurs can
showcase their lucrative items in the Middle Eastern countries through these
fairs.
Details of
the Trade Event
Name: Thai Trade Exhibition UAE 2017
Location: Expo Center Sharjah, Sharjah, United Arab
Emirates
Trade Days: November – 21-25, 2017 (11 am – 10 pm)
Note: Friday, November 24, 2017 (4 pm – 10 pm)
only
Public Days: November – 23-25, 2017 (11 am – 10 pm)
Note: Friday, November 24, 2017 (4 pm – 10 pm)
only
The trade
fair will not only benefit the Thai exporter, but also the local economy in the
region surrounding the fair. There is a whole list of sectors that are benefitting
from the event. In particular, the hotel & restaurant trades and transport
companies will get positive results providing trade fair services for
organizers and exhibitors. This type of fair will secure a considerable number
of jobs in the region, mainly in small and medium-scale companies. It is the
platform to exchange knowledge that is processed and placed in the right
context. The conferences supporting trade fairs and vice-versa are increasingly
regarded as the attractive forms of exchanging knowledge which enables rapid
response.
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