Thai Trade Fair With Mind Boggling Product On Display

The Thai Trade Fair or Exhibition UAE 2017 is the leading trade fair showcasing various products and business opportunities that can be introduced in United Arab Emirates (UAE). It will provide opportunities to Thai SMEs to introduce their products and services to the UAE. This year TXUAE 2017 will be held at the Expo Center Sharjah, Sharjah, UAE from 21st to 25th November 2017. All types of major buyers across UAE and Middle East region will be present at the trade fair. The fair is providing an excellent opportunity to Thai exporters, wholesalers, SMEs, and Entrepreneurs to showcase their range of products and services.

The main products that are included in the trade fair are –

. Beauty, Spa & Wellness

.Fashion & Accessories

.Lifestyle & Home Product

.Food & Beverages

.Other Miscellaneous Products

Functions of the Exhibitions

Business Function

Trade fairs have a wide range of functions and they help to cultivate the customer relationship. It helps the search for partner and personnel to position the company in the location or area. It functions as a market research instruments and the fairs are test markets for new products. It also enables the company to analyze the market situation and prepare the ground for product selling.

Macro-economic Function

Other than benefitting the exhibitors and visitors, trade fair also helps the local economy around the region. Other groups benefiting from a trade fair are hotel and restaurant trades, transport companies, and trade fair service providing companies for organizers & exhibitors. It secures a number of jobs in the local region, particularly small and medium sized companies.

Social Function

It is one of the best platforms for knowledge exchange. It can be a decisive resource in today’s knowledge-based society. The important tasks include production, selection, filtering, and channeling of information. These reasons make the trade fair an attractive form of knowledge exchange.

Here is the factsheet for Thailand Trade Fair UAE

Name: Thai Trade Exhibition UAE 2017

Location: Expo Center Sharjah, Sharjah, United Arab Emirates

Trade Days: November – 21-25, 2017 (11 am – 10 pm)

Public Days: November – 23-25, 2017 (11a m – 10 pm)

The Thai trade fair can be defined in a unified manner as the sophisticated platform for conducting business on a larger scale. It will serve as the best marketing tool at your finger tips. So, business and distributors in UAE can benefit a lot from the trade exhibition in the specified sector. Last year the trade exhibition was held in Oman. It was a successful event with benefits to Thai business and local traders. It also provides the platform to showcase the Thai culture and people having interest in different cultures can visit the venue for more details.

Tips For A Successful Trade Show

Trade shows for a long time have served as a very important platform for people who have looking to market their businesses. It provides a large base of customers and a great deal of exposure to the product due to the crowd base. It automatically amplifies your client base generating new leads. People generally go to these trade shows only when they are interested in something and that is the paramount ladder for networking better opportunities.

You might also come across a lot of helpful services to enrich your business in useful ways. These shows are extremely competitive and very conveniently overwhelm you with the response you receive. The most important thing in this whole process is to make sure that you stand out of the crowd in Thai trade exhibition and we can comprehend how:

Plan Ahead

Be prepared for everything, don’t make last minute hassle changes and carry everything along like relevant material, brochures, CD’s, videos, presentations, sample products, and pamphlets. Pack everything a night before and be ready to go the next morning. Don’t have a stressed out morning with a staff that has too much 

pressure on them, it will also help you in relieving trade show anxieties.

Be Eye Catching

Try not to get lost in the crowd, there are going to be a lot of other people promoting their businesses too, so figure out what is going to shine away from the crowd. While you convey your services in a comprehensive fashion, be visually appealing. And stick to be appealing; don’t get loud in the process to bring the attendees attentions towards you, chances are that might just push them away. There are so many ways to do this; you can have fancy booths, nice interiors, interactive sessions etc. don’t give away all your attention to show off, a little bit for the attraction of customers, don’t deviate from what you originally are there for.

Be Friendly but Concise

It is fairly important to strike conversations with your customers and help them understand the services you have on offer. Give each and every detail of your product in the most humble and friendly manner, while aiming to meet their requirements. However, this doesn’t mean you invest too much time on one person, that is just going to restrict you to very few customers, be necessary not over the top.

Offer Promotional Products

Giveaway samples to customers you believe may change into your potential buyer. It is absolutely important to use promotional products in order to make a mark of your business and it may also become also work as a mobile advertisement for you. Stay creative! Sample products can be anything from bags to pens to notepads to stress balls, anything. So bring your imagination to the table and think what could best work for you in your budget. Besides who doesn’t like freebies and we always tend to remember where we got it from. It works as a perfect way to foster goodwill between your customer and your brand.

Conclusion

These trade shows have proven to be an invaluable asset that helps the business grow. These little changes in marketing choices in trade shows like interactive sessions, use of goodies, presentable booths etc. all together put a good show and help you attract leads to generate a better business for you as well as ensuring consistency.

Advertise Your Product Through Trade Show Marketing

If your products and services are of best quality and nobody knows about them, it is of no use. People should know about your products/services so that they can think of buying them and you get sales from them. There are various marketing techniques used today by various businesses. Based on the requirement of your business, you need to implement a perfect marketing technique. Once you choose a right technique, nobody can stop you from bringing sales.

Thai Trade exhibitions are one of the best marketing techniques utilized in the industry today. It is a technique that brings your targeted customers directly to your product/service. It gives you an opportunity to showcase or promote your product/service to those who are interested in it.

Most likely, the attendees of the trade show are interested in your product/service that's why they are there. So, you don't need to convince them how important and beneficial the product/service is. You just need to display your product/service as the best in the industry. It works very well to boost your business. That is why lots of trade exhibitions are organized in all the countries. You get an opportunity to introduce your new product/service, sell existing product, meet new customers, and build business relationships. Trade fair marketing is the most cost-effective method and you can approach targeted customers face to face.

Today, there is a trend of trade show marketing. So, you need to follow the trend to endure in the cutthroat competition. It is the best technique to approach your intended customers, show your product/service to them, and thereby enhance your sales.

If you want to implement trade exhibition marketing, you need to keep few things in mind like:

• Set your goal: Try to make out what opportunities and benefits you will get from the trade expo to create your business. Once your objectives are set, you can proceed with it in a properly planned way.
• Pre-show marketing: In large trade shows, it is quite difficult to get noticed. So, to catch your customers and pull them directly towards your stand, make sure you send them personal invitations before the show by email or direct mail. This is important because a busy stand catches attention and encourages more people to visit.
• Try something unique: In a large trade show, you need to stand out in the crowd. Try out something different that differentiate you from other stands to catch attention and enhance your sales. E.g. encourage visitors' participation, integrate an interactive booth where your product is shown to people in action, provide yummy snacks on your stand to tempt people to stop and relax, etc.
•  Impress with proper dress: If you are spending so much money on a trade show, then you should also look after the dressing sense of your staff. It also creates an impression on your customers. Your staff should be branded as trade show marketing is a branded exercise.
• Follow up after the trade show: In order to get an idea about the impact of your trade show and how you got the most from it, you need to follow up. Categorize the leads, develop a standard follow-up email that can be sent to the participants, contact all prospects quickly and effectively, etc.

When you would like to go for trade show marketing, follow all the above tips and experience the success of the show. Use it as a marketing tool to enhance your sales and build business relationships for the long term.